[Harvard Business] The Best Business Model in the World
“Nice content – awesome presentation! What did you use to make it?!”
That’s what everyone who sees my BRITE presentation asks me. It’s a new service called Prezi. And it’s insanely great – the minute I saw it I had to have it, no questions asked. So, for the first time in half a decade, I found myself doing the unthinkable: paying for software.
And that made me reflect on something that I thought I’d share.
Everybody’s searching desperately for business model innovation: Detroit, newspapers, record labels, banks. No market is left untouched, no value proposition sacrosanct.
Yet, the best business model in the world is also the simplest: make stuff that’s insanely great. Stuff that’s insanely great does what Prezi does – amazes, enriches, and inspires. That kind of stuff doesn’t need a hard sell, a new market, or a convoluted product range. It just needs to be.
The converse is also – and perhaps more importantly – true…
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